"Sneakersnstuff x Reebok Twilight Zone Pump ”Punschrulle” is all about the traditional Swedish fika. Swedes are the world’s second largest coffee consumers, beaten only by our neighbors in Finland. And, as much as we love our coffee, we love to treat ourselves with something sweet to the coffee as well.
The green and brown Sneakersnstuff x Reebok Twilight Zone Pump ”Punschrulle” is a tribute to that sugar injection that gets us through the day. It is a bit unclear who invented the Punschrulle, or Dammsugare as it is also know as, but it is believed to have been born during the World War years when sugar, butter and many other things were rationed. One of the few things that you could actually buy was smaller pieces of hard bread, and someone realized that if you crumbled those pieces of bread, poured some Punsch on it and dipped it in chocolate it made a very tasty treat. Punsch is a quite sweet and very Swedish liqueur that is based on arrack and has a pretty distinct taste to it, so the combination was a success. And when the war was over and the days of rationing had moved on, someone realized that if you covered it in green marzipan it tasted even better.
On the Sneakersnstuff x Reebok Twlight Zone Pump you will find the green from the marzipan in the suede upper and also on the plastic details, and the brown from the chocolate in the leather details. We even managed to make the visible part of the ERS system in the back to match the look of a proper Punschrulle.
Speaking of ERS system. We did not only pay attention to color details when we worked on this Dominique Wilkins classic. We also took into consideration that winter is upon us. So as if theReebok Pump blatter was not insulation enough, we also insulated it with a nice and warm Thinsulated lining making the Sneakersnstuff x Reebok Twilight Zone Pump very relevant for this seasons weather." - Sneakersnstuff
I really don't know what to think. I guarantee that this is the death of the Yeezey.
And I'm pretty sure that we will see more shoes from Kanye walking on the streets now.
Adidas are not the type of brand that will give out a super expensive shoe that only a few can afford.
Take a look at the puppy design shoe from Jeremy Scott. Or even the wings collabo between Asap Rocky x Jeremy Scott. This is high lvl fashion, with 2 big names backing it up.
And it still left ( or still chilling on) the shelves for less then 2000 NOK.
Hopefully he can live up to quotes as " I´m gonna be the Tupac of products" and " I´m gonna be bigger then Wallmart."
Will we see a new hiphop/fashion collabo ?
Maybe this time it will Kanye West x Jeremy Scott?
"An independent documentary about eight swedes how are addicted to sneakers. You can watch Sneakerliv on all devices that can play Vimeo and Youtube video.
English, spanish and french subtitles on Youtube. Running time: 52 min."
This guy is really Sneaker tripping. Check out the entertaining documentar, and if you cant relate to anything in it and you are calling yourself a sneaker head.... Check yourself